Power your Electronics - All in One Place
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SmartWall works like a pegboard, but each peg hole can deliver electricity!
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Problems Solved:
Organization - Electronic devices and charging cables clutter up work/living areas Safety - Traditional outlets can induce electrica shock, and clutter pose as trip/slip hazards Key Features: Wall Organizer - Clears up desk clutter and tangling cables Customizable - Pick and arrange your accessories Smart - Control accessories via App Safe - From electrical, trip, and slip hazards |
Customize by picking from an array of accessories. Organize however you like.
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Control Accessories Wirelessly via App.
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At your desk or by the door -
The possibilities are endless!
Alpha Prototype
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Accessories in order of appearance in video:
Lamp, Wireless Phone Charger, Bluetooth Speaker, Clock, Countdown Timer, Shelf with USB Ports, Pomodoro Productivity Tool, Multi-Purpose USB Ports, Decorative Flower/Star.
Lamp, Wireless Phone Charger, Bluetooth Speaker, Clock, Countdown Timer, Shelf with USB Ports, Pomodoro Productivity Tool, Multi-Purpose USB Ports, Decorative Flower/Star.
SmartWall consists of two main components: Board and Accessories. The board houses female connectors in the form of peg holes, while each accessory has a male connector in the form of a peg. To make prototyping easier, the pegs/peg holes were designed around a preexisting part: the 4P4C Modular Connector.
SmartWall Board
SmartWall Accessories
Peg Design
Print with Formlabs Form 2 3D Printer
Sanding
Spray Finishing
Fun with Electronics!
Market Research
We did research to try to better understand market needs and identify our target market. We surveyed a total of 300 customers.
Here are some interesting findings:
- An average person owns 5 portable electronic devices. The 25-34 y/o age group owns the most number of devices: 6.
- Respondents are open to trying better ways to organize.
- There is a positive tendency towards the purchase of SmartWall.
- Customers who are interested in purchasing are willing to pay $100-$150 for the board (excluding accessories).
- Respondents expressed the most interest in the following accessories: Wireless phone charger (69%), Multi-purpose USB port (61%), and Shelf with USB port (43%).
Identifying the Target Market
By analyzing survey results and respondent demographics, we were able to identify our target market.
Building the Financial Model
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The survey has given us a good idea of how much customers are willing to pay for the SmartWall. We are now able to calculate the average revenue per customer.
Our revenue model includes a one-time sale of the SmartWall board, in addition to a recurring sales of accessories. There will be an ongoing release of new accessories for users to add to their collection. Under this revenue model, the average revenue per customer is $275. |
Last but not least, we can now build our Financial Model!
Now we're done. Let's go PITCH!